An expired listing rarely means the house can't sell. After 200+ sales across the CSRA, we see the same four causes behind almost every expired listing: price, condition, exposure and the market. Three of those four (price, condition and exposure) are fully in your control when you relist. Only the market, meaning rates, season and new competition, is out of your hands.

Look at what happened while you were listed. Lots of online views but few showings usually means buyers liked the house but not the price. Showings but no offers points the same way. So does a string of small price cuts that chased the market down. As a rule of thumb, a home priced at market is seen by about 60% of buyers, 10% over drops that to about 30%, and 15% over drops it to about 10%. The fix is to price from homes that actually sold nearby in the last 90 days, not from the old list price or a neighbor's sale.

Don't relist the same listing. Putting it back up without changing anything usually gets the same result. Our 30-day relaunch plan works in four steps. Week 1: diagnose why it sat, using showing feedback, online views and the homes that sold while yours didn't. Week 2: reset the price and fix what buyers flagged. Week 3: refresh with staging, new photos, video and a new description. Week 4: relaunch on the MLS, Zillow and Realtor.com with an open house the first weekend.

Yes. Once your listing agreement has expired, you're free to work with any agent you choose. If your listing was withdrawn rather than expired, check the end date on your agreement first, because you may still be under contract. When you interview agents, ask five questions: How will you price it this time? Who shoots the photos and video? How often will I hear from you? What will you do differently? Can I see homes you've sold?

Start with anything buyers mentioned more than once in their showing feedback. Then paint bold or dated walls a neutral color, pack away about 80% of what you don't use, deep clean (windows and baseboards included), pressure wash and mulch out front, and replace burned-out bulbs and dated fixtures. Finish with new professional photos, video and a floor plan, a description rewritten from scratch, and wider showing hours.

Most expired listings have two or three of these: priced above the sold comps; phone photos or too few photos; showings that were hard to schedule; clutter and personal items in every room; repairs buyers could spot right away; no video, floor plan or virtual tour; little marketing beyond the MLS; no follow-up on showing feedback; waiting too long to adjust the price; and an agent who went quiet.

We price from live MLS comps for your street, give you staging guidance and a complimentary clean, and bring in professional photos, video and a floor plan. We build coming-soon interest with local agents and our buyer list, then launch on the MLS, Zillow, Realtor.com, social ads and an open house. And we put our promises in writing: you can cancel any time before an accepted offer, you get a weekly update or your admin fee is waived, you're live within 7 days of saying go, and you get a full net sheet with every offer.

Text RELAUNCH to (706) 480-5203. We'll look at your last listing, the showing feedback and what sold nearby, and give you an honest answer on why it didn't sell. It's free and there's no obligation. You can also get a free home value at faireyteam.com/home-valuation.